About.

PASTEL Creative House specializes in creating content that brings brands to life.

Founded by photographer and creative director Peter Roca, we specialize in creative direction and content creation to ensure brands have the tools they need to stand out in the competitive digital landscape.

After a ten year career in LA as a Producer and Creative Director in the reality television business, Peter decided to apply his experience from documenting life on TV screens to creating branded content. Grasping the same raw and authentic feel of documentary television, he now captures vivid lifestyle content for brands.

Besides his work creating content and branded experiential events for a variety of notable brands and products, Peter has been featured as the expert lifestyle photographer for Life&Style Magazine offering tips to their readers for fashion blogger style photography, was the official lifestyle photographer for The City of West Hollywood Tourism Board (Los Angeles), and has made a name in the fashion influencer community as one of the most sought after blogger photographers.